Friday, May 11, 2018

Why new Hornets head coach will also be part of team's sales pitch

For years, Charlotte Hornets executives have embraced a business philosophy that puts the NBA franchise in position to reach its full revenue potential when the team becomes a consistent winner. Michael Jordan bought the Hornets — then known as the Bobcats — eight years ago and, since then, has guided the front office to improved ticket and sponsorship sales and consistent profitability. Consistent winning has proved elusive. On Friday, Jordan’s front office capped its recent basketball operations…


from Charlotte Business News - Local Charlotte News | Charlotte Business Journal https://www.bizjournals.com/charlotte/news/2018/05/11/why-new-hornets-head-coach-will-also-be-part-of.html?ana=RSS&s=article_search

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