These days, everything and everyone is a brand. There are the big brands of the world – Coca-Cola, Allstate, IBM. There are sub-brands — Diet Coke, Esurance, and Watson. Even celebrities, athletes, and social media stars have their own personal brands. Think Katy Perry, LeBron James, or Kim Kardashian. You have one, too, whether it is cultivated or not. The one tie that binds all of these brands together is what they’re ultimately seeking (attention, time, revenue) every single day. We’re…
from Charlotte Business News - Local Charlotte News | Charlotte Business Journal https://www.bizjournals.com/charlotte/news/2019/10/31/3-essential-questions-to-ask-yourself-about.html?ana=RSS&s=article_search
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