This week’s Charlotte Business Journal lists the area’s largest advertising and marketing agencies. This year we have changed the metric used to rank advertising agencies from capitalized billings to local office revenue. Our research shows capitalized billings are an outdated way to measure agencies. The concept comes from a time when all advertising involved buying media — in print, on television and the radio, and, more recently, on websites — for clients. The agency and client would…
from Charlotte Business News - Local Charlotte News | Charlotte Business Journal https://www.bizjournals.com/charlotte/news/2017/08/18/the-list-charlottes-largest-advertising-agencies.html?ana=RSS%26s=article_search
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