Nike unveils an app that's a key part of its $50B push

Nike on Tuesday unveiled a new Nike+ app, a key part of the company's push to $50 billion in sales by fiscal 2020. The app gives consumers personalized access to products, fitness experts and event information. “Digital enables us to better serve our consumers across our business and we will continue to invest in our digital portfolio of services and connect with athletes anytime, anywhere,” said Nike Brand President Trevor Edwards, in a news release. The app is available on iOS and Android. It…

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