Electrolux is teaming up with Gwyneth Paltrow for its new digital marketing campaign — sort of. The Swedish appliance maker, which has its North American headquarters in Charlotte, is working with Paltrow’s internet newsletter, goop, in marketing a new washer-dryer set. It’s the first time Electrolux is going digital first with its rollout of the new laundry collection. And it’s the company’s initial efforts to sell that laundry set in an e-commerce section of an internet platform. Eloise…
from Charlotte Business News - Local Charlotte News | Charlotte Business Journal http://www.bizjournals.com/charlotte/news/2016/08/11/electrolux-goes-digital-first-on-gwyneth-paltrow-s.html?ana=RSS%26s=article_search
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