American Airlines speaks to 'world's greatest flyers' in new ad campaign

Prepare to be transported — both literally and figuratively. Today, American Airlines (NASDAQ: AAL) will unveil its first major brand campaign since the successful integration of the legacy AA and US Airways to form the world's largest airline. With the tagline, "The world's greatest flyers fly American," the new advertising from AA's ad agency of record — Crispin Porter + Bogusky of Boulder, Colo. — conveys a particular mindset AA aims to instill in both employees and passengers. The airline…

from Charlotte Business News - Local Charlotte News | Charlotte Business Journal http://www.bizjournals.com/charlotte/news/2016/08/29/american-airlines-speaks-to-worlds-greatest-flyers.html?ana=RSS%26s=article_search