TIAA-CREF spent the last five years becoming hip. The nearly 100-year-old financial-services provider realized it was time for a major overhaul to stay relevant with customers. After five years of research and planning, the firm has a new name, logo, website and advertising campaign. This week, the company announced it is dropping the second part of its name and will now be called TIAA. The firm celebrated the name change Monday at its campus in the University City part of Charlotte. The firm’s…
from Charlotte Business News - Local Charlotte News | Charlotte Business Journal http://www.bizjournals.com/charlotte/blog/bank_notes/2016/02/how-tiaa-cref-launched-a-major-brand-overhaul-from.html
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